Montclair Location Will Be First In NJ For The Now Massage

MONTCLAIR, NJ — A boutique in Montclair will be the first expansion into New Jersey from The NOW Massage, the Los Angeles-based company recently announced.

The therapeutic massage provider will be opening a space at 425 Bloomfield Avenue, which is expected to be ready this fall, the company said.

According to a news release:

“At The NOW, guests can choose between three signature massage styles and pair their service with a variety of custom, exclusive enhancements. The Swedish-inspired options include: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can choose from custom enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body.”

“We are excited to open our first New Jersey boutique and continue The NOW’s national expansion by bringing our singular aesthetic and elevated massage experience to the area,” co-founder and chief creative officer Gara Post said.

“The NOW was founded on the principle that in today’s fast-paced, digitally driven society, self-care is a necessity – not a luxury,” Post added. “We designed the boutiques to feel like an oasis for recovery and relaxation and look forward to introducing Montclair to our inspiring wellness brand.”

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