NFL Agent, Businesswoman Opens Montclair’s 1st ‘Amazing Lash’

MONTCLAIR, NJ — Passaic native Elaina Watley is no stranger to the business world.

When the first Amazing Lash Studio in Montclair celebrates its grand opening on Thursday, Watley – who represents the NY Giants’ Victor Cruz – will be building on her experience as founder of Brand Infinite, a sports publicity and marketing agency based in New York.

While Watley’s professional NFL agent experience is impressive, she also sits on the board of the Victor Cruz Foundation and regularly consults with major advertising agencies as part of her day job.

In addition to having ties with area nonprofits such as Jersey City-based Rising Tide Capital and Oasis NJ, Watley is a mentor at the Boys and Girls Club of Paterson & Passaic.

Watley, a member of the North Essex Chamber of Commerce, was also recently named to the board of Montclair Business Improvement District (BID).

Amazing Lash will hold a free, public grand opening ceremony from 4 to 8 p.m. on Thursday at its 644 Bloomfield Avenue location, during which Watley will present a check to Oasis NJ, a nonprofit that serves women and children in need. The event will also include refreshments, studio tours giveaways and a ribbon cutting.

For additional information about the event, call 973-973-7000 or click here.

According to a company news release, Watley chose Montclair for the location of her Amazing Lash Studio because of her strong ties to the town.

“I wanted to be a part of a small business community that I felt genuinely connected to,” Watley said. “So I waited for Valley and Bloom to be built and this is where I decided to open.”

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Photo: Noesis Marketing

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