Continuum Health Alliance Hires Roy T. Santarella as Executive Vice President, Chief Administrative Officer; Susan M. DiBiase Lutz as SVP Sales, Marketing & Product Development

Marlton, NJ – March 18, 2013 – Continuum Health Alliance (―Continuum‖), an ambulatory care services company, and its president, Christopher T. Olivia, MD announce that Roy T. Santarella has been hired as Executive Vice President & Chief Administrative Officer, and Susan M. DiBiase Lutz has been hired as Senior Vice President Sales, Marketing & Product Development. Both Mr. Santarella and Ms. Lutz will help further expand the company’s proprietary managed platform for Population Health Management, Practice Management and Community Care services.
Roy T. Santarella brings more than 30 years of healthcare management consulting expertise to Continuum Health Alliance, ranging from senior executive positions at nationally ranked academic medical centers to President and founder of a healthcare technology company. As Continuum’s Executive Vice President & Chief Administrative Officer, Mr. Santarella provides strategic leadership and oversight for the financial, customer service, administrative and human resource divisions within the company. Prior to joining Continuum, Mr. Santarella served as Executive Vice President and Chief Administrative Officer for West Penn Allegheny Health System, an academic medical center with six hospitals, 1,200 physicians and 500 physician offices, where he led the turnaround and increased the value to over $1.2 billion. Mr. Santarella helped develop and negotiate the sale of the system to a private insurer; creating the second largest fully integrated provider network in the country. In the past, Mr. Santarella also served as CFO for Crozer Keystone Health System and Stanford University Medical Center.
Susan M. DiBiase Lutz has 30 years of multidisciplinary global experience in executive management, next generation technology and implementation, business development, marketing, product development, engineering, strategic planning and profit and loss management. In her role at Continuum, Ms. Lutz oversees sales, marketing and product development, and develops the company’s managed services platform. Prior to joining Continuum, Ms. Lutz was a successful serial entrepreneur who founded ETSec, Inc., TrustELI Inc., Retelcom, LLC and SecureIT, executing the successful sale of the first three (including a sale to VeriSign), and overseeing a successful International IPO of the fourth. In 2010, ETSec and TrustELI were acquired by a JP Morgan Company. Her expertise in building successful businesses and her extensive experience in healthcare technology and information security have been applied throughout the world - including Singapore, the Philippines, London and New York. Ms. Lutz served over five years internationally in both Europe and Asia.
―We are extremely excited at Continuum to attract leaders of such high caliber. Their vast experience and demonstrated
success within the healthcare and technology industries will have a significant impact on our future. Roy’s financial
acumen and Susan’s sales energy will help Continuum advance our ambulatory care services model,‖ said Continuum
president, Christopher T. Olivia, MD.
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About Continuum Health Alliance
Continuum Health Alliance, LLC, is an ambulatory care services company based in Marlton, N.J. It provides a proprietary
managed platform for practice management, population health management, and community care. The company offers
proven, strategic business and clinical solutions empowering medical providers to enhance patient access and experience,
improve health and lower costs. Continuum serves 1,000+ primary care physicians, specialists and nurse practitioners.
Clients benefit from the expertise of more than 400 highly experienced medical and business professionals who have
demonstrated success in assisting clients in over 300 medical offices and hospital locations. Continuum excels in
customizing ambulatory solutions for clients ranging from Advocare, LLC—one of the nation’s largest, physician-owned,
multi-specialty medical groups—to independent and hospital-based physician practices, hospitals and health systems, and
other healthcare enterprises.
To learn more about Continuum Health Alliance, please call 856-782-3300, ext. 1026, or visit www.challc.net.