SJ Musician to Talk of Victor's Moorestown Ties

Moorestown, NJ -- The Historical Society of Moorestown will hold its annual meeting at the Moorestown Community House, 16 East Main Street on April 7, 7:30 p.m.

Musician-performer and guest speaker Graham Alexander, new owner of The Victor Talking Machine Co., will join Victrola, His Master’s Voice, and the Little Nipper Dog, to participate in a talk about Victor founder and Moorestown resident Eldridge Johnson and the Victor brand, as well as Alexander’s plans for revitalizing the brand.

During the first half of the 20th Century, the Victor Talking Machine Company and Victor Records were among the most prominent companies in the fields of music and electronics. Victor’s Camden headquarters helped the city thrive.

The company’s founder, Eldridge Johnson, made his home in Moorestown. (Johnson lived on Main Street in what is today the Lutheran Home.) Johnson’s Moorestown legacy is profound.

He donated large sums of money to support the town’s activities, in 1923 providing the then astronomical sum of $250,000 for the construction of the Moorestown Community House.

Since the Little Nipper dog was the iconic symbol of Johnson’s iconic company, Moorestown has commemorated Johnson’s legacy with the many Little Nipper statues scattered along Main Street and other parts of town.

In the latter part of the 20th Century, a series of mergers and acquisitions eventually moved Johnson’s companies out of South Jersey. However, over the last few years, one person has been working to bring Johnson’s companies back home.

Join us on April 7, 7:30 p.m. in the Moorestown Community House to hear Graham Alexander speak about the history of these significant South Jersey brands and how he acquired them, and his plans for restoring them and the musical legacy of South Jersey.

This is a free event open to all!

For information, call 856-235-0353 or email moorestownhistory@verizon.net.