18|8 Fine Men's Salons to Introduce Morristown to an Entirely New Grooming Experience

18|8 Fine Men’s Salons will soon introduce a collection of affordable indulgences to men throughout Morristown.

The brand, renowned for its distinctive collection of upscale men’s services offered at moderate prices, has signed a deal with local entrepreneur, Regina Shanklin, to open a salon in Morristown.

“We are offering men high quality services in a unique environment designed just for them,” said Shanklin, a former marketing professional with more than 20 years of experience. “The experience at 18|8 is unlike one at an ordinary hair salon or barber shop. When men walk into one of our stylish, modern facilities, they are entering a one-of-a-kind retreat from the outside world. At 18|8, men can feel comfortable enjoying our collection of premium services.”

Shanklin fell in love with the business model and culture associated with 18|8 and knew it was a great fit for the men in Morristown. Shanklin’s knowledge of marketing and her strong business acumen gives her the necessary skill set to serve the growth of 18|8 Fine Men’s Salons in the area.

The new 18|8 Fine Men’s Salon in Morristown will channel the essence of cool confidence directly to its discerning clientele. Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the name 18|8 comes. Team members at 18|8 are trained to take the time to learn about clients, their personalities and special needs, and then cater services to mirror their lifestyle choices.

At 18|8, men can relax in the brand’s signature lounge area before their grooming services, which range from cuts and styling (modern and classic) to straight edge hot lather shaves, facials, massages, scalp treatments and more. Customers may even purchase memberships that provide member perks such as complimentary clean-ups and other bonus grooming services.

“Regina’s background and business experience makes her the perfect entrepreneur to grow the brand in Morristown,” said Scott Griffiths, founder and CEO of 18|8 Fine Men’s Salons. “She recognizes the high demand for these services for men in the area, and we’re excited to watch her grow the business.”

Griffiths launched 18|8 Fine Men’s Salons in 2002, and has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for drive entrepreneurs such as Shanklin to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and built industry-leading companies across several sectors, including within the salon segment. He has cast his golden touch on the cruise industry with Crystal Cruises, the luxury communications industry with Vertu and the hair care industry, recently as the creator of the brand Mitch for Men from Paul Mitchell.

About Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – leaving men looking better, feeling better and performing better. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and salon services. 18|8 Fine Men’s Salons currently has 400 stores operating and in development.

To learn more about 18|8’s services, visit www.eighteeneight.com.