Consumers Prefer Atlantic Health & Morristown Medical Center

Today, Atlantic Health System’s Morristown Medical Center was recognized by NRC Health in its national Top 100 Consumer Loyalty Awards List. NRC Health’s Market Insights survey, the largest database of healthcare consumer responses in the country, asked over 300,000 U.S. consumers to rank hospitals garnering extraordinary loyalty from their patient populations.

This recognition follows a report earlier in the year ranking Atlantic Health System first among health systems in New Jersey and 41st in the country for consumer preference by Monigle, a leading brand experience consultancy, in its 2019 Humanizing Brand Experience Report. The survey the report was based on asked more than 17,000 consumers across the country to rank the strongest, and weakest health care experiences.

“The voice of the consumer, our patients, must be at the center of everything we do. These consumer preference recognitions serve as an affirmation that we are headed in the right direction, but we believe there is much more to be done. As we continue to transform the healthcare experience we are laser-focused on our patients, listening to their feedback and reinventing the consumer experience,” said Valerie Simon, Chief Marketing Officer, Atlantic Health System. “Today’s patients have choices. They research and make decisions based on not only exceptional quality and patient outcomes, but the full experience. While Morristown Medical Center has been acknowledged as the number one hospital in New Jersey by both U.S. News & World Report and Newsweek, every day we strive to listen to our patients and raise the bar on the entire patient experience.”

Organizations that achieve the Consumer Loyalty Award score exceedingly well on seven different metrics of patient loyalty, including Access, Engagement, Experience, and Net Promoter Score. A complete list of winners can be found at

https://nrchealth.com/wp-content/uploads/2019/07/CLA_Winners-list_2019.pdf.