Free Ice Cream At Guerriero Gelato's Grand Opening In Morristown

MORRISTOWN, NJ — Next weekend, Guerriero Gelato will open its fifth location in Morristown, bringing its award-winning flavors to the neighborhood and giving away free ice cream to a select few customers.

Following the formal ribbon-cutting, Guerriero Gelato will give its first 100 customers gift cards redeemable for a free pint of gelato or ice cream with a subsequent purchase.

The new shop will open its doors on Jan. 13 at 64 South St., replacing the former Kilwins.

"Morristown is the place to be, whether you are a college student looking to bar hop, a married couple looking for a night out, from great restaurants to great shows at the Mayo, there is something for everyone here... Living in the Morris County area, we go to Morristown, you know, to eat and to hang out... So we were just dying to come in," owner Mike Guerriero said.

Read more: Award-Winning Gelato Shop Expanding To Morristown

Along with serving a variety of frozen treats, Guerriero Gelato also functions as a traditional ice cream shop. It offers traditional Italian gelato flavors. Ice cream cakes and tiny ice cream sandwiches made with just-baked cookies are popular menu items.

New flavors are frequently added to the menu, which frequently changes. Guerriero claims that there will be more than 60 flavors available every day at the Morristown store.

One of the shop's most popular flavors, Blueberry Basil gelato, won the Gelato Festival North American Finals in 2019, making it the number-one gelato in America. Guerriero and the team were later also recognized in Italy as having made the best gelato in North America.

The shop strives for high-quality ice cream, ensuring that all of its products are handcrafted and created using a family recipe developed by them or a recipe obtained from the original owners.

"Even with five locations, we refuse to change the process of what we do. Every single thing is made by hand. From the way that our ice cream sandwiches are packaged to the cookies that our ice cream sandwiches are made on... all of our flavors are made with love and by hand," Guerriero said.

Guerriero Gelato's doors are set to open on Jan. 13. The shop will eventually be open seven days a week, all year round, and will offer counter service, as well as pickup, curbside drop-off, and delivery.