Physician Entrepreneur Joins Atlantic Health System

Driven by an entrepreneurial spirit and a passion for transforming health care delivery to patients and communities, Sylvia Romm, MD, MPH is the newest member of Atlantic Health System’s leadership team. As Chief Innovation Officer, Dr. Romm will build relationships with local and national innovation partners and further the system’s research profile. Dr. Romm will work with Atlantic Health System’s almost 17,000 team members and 4,800 physicians to find new ways to improve access to affordable health care, including the latest clinical advancements.

“As the leader of our innovation journey, Dr. Romm will continue to foster and grow the culture of inquiry that lives throughout Atlantic Health System,” said Amy Perry, CEO Hospital Division, SVP, Integrated Care Delivery, Atlantic Health System. “Dr. Romm brings a wealth of diverse experience as a practicing physician, entrepreneur, and transformative business leader. She has a long history of partnering with some of the most prestigious health systems in the country to help transform the delivery of health care. Dr. Romm’s addition to our team will enhance Atlantic Health System’s industry-changing efforts to make patient care safer, higher quality, and less costly.”

Dr. Romm firmly believes that the patient-centered focus of health systems makes them vital leaders when it comes to innovation in healthcare. She is eager to leverage her past as a clinician and as an entrepreneur to further build and support Atlantic Health System’s Innovation and Research strategies.

“As a physician, I see firsthand how people’s lives are affected by decisions made throughout the health care system. To take the best care of our patients and our community, we must challenge the status quo and work internally and externally to find the transformative leaps forward while always keeping the patient at the center of our vision,” said Sylvia Romm, MD, MPH, Chief Innovation Officer, Atlantic Health System. “The strong spirit of innovation is what attracted me to Atlantic Health System, and I look forward to bringing my experience as a clinician entrepreneur to our work finding, building, and partnering with the most innovative companies in health care to help us take those leaps.”

Before joining Atlantic Health System, Dr. Romm was with American Well, the largest video-based telemedicine company in the US, where she served as Vice President of Clinical Transformation. Prior to this, Dr. Romm embraced her entrepreneurial spirit by founding and growing her own business, MilkOnTap, the nation’s first telehealth company focusing on the needs of nursing mothers and lactation support.

Dr. Romm is a board-certified pediatrician and practiced medicine for nearly a decade and served in a variety of clinical leadership roles throughout her residency and as a hospitalist. She also holds a Masters of Public Health (MPH) from Harvard University. Dr. Romm is an avid author and speaker in the areas of healthcare, technology, and health IT policy, with articles published in NEJM Catalyst, Forbes, KevinMD, and Huffington Post and named as one of FierceHealthCare’s 8 Influential Women Reshaping Health IT.

About Atlantic Health System

Atlantic Health System is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area. Powered by a workforce of almost 17,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, Atlantic Health System serves more than half of the state of New Jersey including 11 counties and 4.9 million people. The system offers more than 400 sites of care, including seven hospitals: Morristown Medical Center in Morristown, NJ, Overlook Medical Center in Summit, NJ, Newton Medical Center in Newton NJ, Chilton Medical Center in Pompton Plains, NJ, Hackettstown Medical Center in Hackettstown, NJ, Goryeb Children’s Hospital in Morristown, NJ, and Atlantic Rehabilitation Institute in Madison, NJ.

In addition to the employed workforce, Atlantic Alliance, a Clinically Integrated Network represents more than 2,500 health care providers throughout northern and central NJ. This network includes 1,000 physicians and providers comprising one of the largest multi-specialty practices in New Jersey - Atlantic Medical Group, as well as members of the Atlantic Accountable Care Organization and Optimus Healthcare Partners which work to enhance patient care delivery.

Atlantic Health System provides care for the full continuum of health care needs including 12 urgent care centers, Atlantic Rehabilitation and Atlantic Home Care and Hospice. Facilitating the connection between these services on both land and air is the transportation fleet of Atlantic Mobile Health.

Atlantic Health System leads the Healthcare Transformation Consortium, a partnership of seven regional hospitals and health systems dedicated to improving access and affordability and is a founding member of the PIER Consortium – Partners in Innovation, Education, and Research – a streamlined clinical trial system that will expand access to groundbreaking research across seven health systems in New Jersey.

Atlantic Health System has a medical school affiliation with Thomas Jefferson University and is home to the regional campus of the Sidney Kimmel Medical College at Morristown and Overlook Medical Centers and is the official health care partner of the New York Jets.