NJ Devils: Upgrades Coming At Prudential Center For 2023-24 Season

NEWARK, NJ — Food, hospitality and technology. These are some of the upgrades that New Jersey Devils hockey fans will encounter at the Prudential Center when the team returns for a new season in 2023-2024.

The Devils recently announced a series of upgrades that are in the pipeline at their home arena, which is located in Newark.

“With the introduction of these new hospitality spaces and arena enhancements, we hope that this brings even more of a sense of anticipation and exhilaration each time our guests step through the Prudential Center’s doors,” said Stephen Rosebrook, executive vice president and general manager.

Here’s what is in store, according to a statement from the team.

FOOD

Levy, a company specializing in hospitality at iconic sports and entertainment venues, will take over as the official partner of Prudential Center and New Jersey Devils.

Starting next season, fans can expect a food and beverage experience that is “grounded in New Jersey,” including:

• “Jersey Signature dishes crafted by the culinary team from Levy at Prudential Center, including new Hand-Breaded and Tossed Chicken Tenders (Sections 16 and 130), Disco Fries (Section 1), The Honey Hen Hot Chicken Sandwich (Section 16 and 130) and The Jersey Ripper Hot Dog, a footlong deep-fried all-beef hot dog topped with secret slaw, grilled peppers and onions, and Jersey Jerk relish (Section 126)”
• “New restaurant partners and purveyors in concessions – including a burger concept exclusive to Prudential Center created with Pat LaFrieda, Popcorn For The People, and Broritos Food Truck – will join returning favorites Toms River Brewing, Goya and Calandra’s Bakery”
• “Additional Jersey Specials and local restaurant partners will be introduced in concessions throughout the season”
• “New automated self-checkout technology on the main concourse, giving fans more control and increasing speed of service”

NEW LOUNGE, BAR

There will also be “high-end upgrades” to multiple hospitality spaces throughout the arena, the Devils said.

According to the team:

“The brand-new Prudential Lounge will serve as an event level elevated, flexible hospitality space located adjacent to Mulberry Street that visually ties in the surrounding city and arena, with access provided to assigned premium ticket members. The new space sponsored by Prudential Financial will feature design elements inspired by the Red Oak tree, the official tree of the state of New Jersey, and red, the brand color of the New Jersey Devils. Inspired by the shapes of skates and blades, the wooden flooring brings aspects of the arena into the space alongside metal framework inspired by Newark’s industrial heritage. Fun small wares, tables and stations for carving, live cooking, desserts and more will create a unique experience for guests visiting this elevated hospitality space.”

Prudential Lounge guests will also be able to use the Prudential Lounge as a ticket entrance, which will be accessible for Devils home games and other select events throughout the year.

Another new addition to The Rock will include the Foundry Bar, located in the East Concourse.

The metal and steel framework of the bar will provide “a true reflection of Newark’s strong industrial past,” Devils spokespeople said, predicting that the bar – which combines the atmospheres of a beer garden and traditional pub – will become a major social gathering area” for fans.

NEW TECH, RENOVATIONS

The arena will also upgrade its technological infrastructure, supported by new 5G internet in partnership with Verizon, and the installation of Lightpath’s all-fiber products and services.
Besides network and Wi-Fi improvements, there will be “cashless and touchless purchasing processes” at concession stands with the aid of new Verizon Aifi Lane and Mashgin technology, Devils spokespeople said.

Meanwhile, the M Lounge by BMW has undergone renovations that will include added soft and hard goods, as well as an extension of the current space.

The Fanatics Team Store on the East Concourse will have an expanded footprint and will be relocated to the top of the M&M's Tower staircase.

Send local news tips and correction requests to eric.kiefer@patch.com. Learn more about advertising on Patch here. Find out how to post announcements or events to your local Patch site. Don’t forget to visit the Patch Newark Facebook page.