Arts & Entertainment
NYC Entertainment Company Expanding Into NJ With Newark Show
The Velvet Ropes Group will be celebrating its five-year anniversary with its first live event since the pandemic hit.
NEWARK, NJ — The “velvet ropes” are stretching out to Newark.
The Velvet Ropes Group, an arts and entertainment company from Manhattan, will be celebrating its five-year anniversary with its first, live event since the coronavirus pandemic hit. And the New York-based company has picked the Brick City for its comeback show.
That concert will feature J Alvarez, who will perform a Halloween-inspired show at 8:30 p.m. on Friday, Oct. 29 at Marbella Lounge, 610 Broadway in Newark. (Learn more here)
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According to a news release from the company, the pandemic closures affected its ability to generate business, but the team took time since March 2020 to realign and re-commit to their goals and mission.
That includes helping to host events like their “Influential Game,” a free basketball tournament in a local school gym to collect clothing and holiday toy donations.
Find out what's happening in Newarkfor free with the latest updates from Patch.
Now, the company is trying to expand into New Jersey, with Newark one of its first stops.
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