Eagles Icon Partners With Jersey Shore Hot Sauce Company

SEA ISLE CITY, NJ — A Philadelphia Eagles great is partnering with a popular local hot sauce company.

Jason Kelce and Sea Isle City-based Hank Sauce recently announced the former NFL player's investment into the company. Kelce also joins as a creative partner.

“I’m a longtime fan and consumer of Hank Sauce products. As someone who has spent time in the South Jersey area for the past 14 years, I’ve gotten to know the people who built the brand and see the awesomeness that exudes from behind and within its bottles,” Kelce said in a news release. “When an opportunity arose to be a part of this thing, and help let folks know what makes this brand and product so fantastic for any of your culinary or flavor-adding endeavors, I couldn’t jump on board fast enough. Where it’s made, who’s behind it, how it came about, and what it tastes like, has made this one of the easiest brands to partner with. I can’t wait to see where we take it!”

Hank Sauce has been around since 2011. Born as a college project built around co-founder and chef Brian “Hank” Ruxton’s personal recipe, the sauce was first made in a garage before moving into the brand’s flagship restaurant, where every bottle was handcrafted and hand-bottled for more than six years.

Fueled by word of mouth, Hank Sauce eventually expanded into its wholly owned 10,000-square-foot manufacturing facility in Millville, New Jersey, and is now sold in more than 5,000 stores nationwide.

“Trying Hank’s recipe in college completely changed my mind about hot sauce,” said Matt Pittaluga, co-founder of Hank Sauce. “After watching friends react to it for the first time, we realized there was a real opportunity for mild sauces that enhance food instead of overpowering it. We’ve poured our lives into building this brand, and we couldn’t be more excited to have Jason on board—not just as a partner and ambassador, but as a genuine fan long before this partnership.”