Christine Schmidt Author of "Death of a Drug"
Book Synopsis
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“Death of a Drug” takes place in 1996. Inhaber-Taft was one of the top global pharmaceutical companies, with a long history of scientific breakthroughs in the treatment of diseases. The corporation’s top-notch marketing and sales division transformed these chemical compounds into blockbuster drugs. But the ethical, albeit stodgy culture begins to change when a valid post-marketing clinical trial, conducted with the drugMELAVOX, reveals the highest dose of the drug causes heart attacks and stroke. This presents a challenge to both the sales force and the marketing team who had boastfully informed Wall Street of now unattainable sales projections. Michael Poong, a sales manager on the career fast track, is desperate to meet his objectives and move on to his next promotion. He coaches his sales reps to promote MELAVOX outside of FDA approved labeling and, eventually, even ethical sales managers follow suit to save their careers.
“Death of a Drug” is a story that reflects the universal truth of the good and bad that exists in all industries, professions and people. It is suspenseful, enlightening and comical. Readers have described it as a real page turner.
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