IT'SUGAR Brings Array of Sweets, Gifts to Ocean City Boardwalk

Ocean City, NJ -- Trendy sweets shop IT’SUGAR is coming to the Ocean City Boardwalk.

IT’SUGAR offers a wide range of candy and gifts, and will open at 952 Boardwalk on May 27, the store’s owners said on Wednesday..

“IT’SUGAR started with my very first location in Atlantic City,” Jeff Rubin, CEO and Founder of IT’SUGAR, said. “We are so excited to continue spreading our love of candy and good times through New Jersey offering a getaway from day-to-day life. Ocean City is a destination for leisure and residents can explore all of the wonders, amusement and delightfulness that is IT’SUGAR.”

Rubin founded the company in 2006. It has grown to over 90 locations, including New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego, and Palm Beach.

IT’SUGAR prides itself on its “absurdly hilarious candy and novelty products,” and features “ over a thousand indulgent confections to choose from and an array of gifts that are a feast for the eyes.”

As the home to several of the world’s largest boxes of candy including Nerds, Sour Patch Kids, Laffy Taffy, and more, IT’SUGAR carries every type of sweets including chocolate, gummy, sour, retro, among others.

IT’SUGAR also boasts an incredible array of novelty items, themed gifts and exclusive products from partnerships with brands such as Sour Patch Kids, Chupa Chups, Nerds, and Saturday Night Live.

The attached image was provided.