Business & Tech

Nordstrom In Paramus Lets Customers Design Their Own Shoes

The new program will implement a new digital tool with traditional in-store shopping.

A new digital experiment at the Nordstrom in Paramus will allow customers to interactively design their own shoes, according to a NorthJersey.com report.

The design is the idea of Jodie Fox, a co-founder of Shoes of Prey, the digital technology platform that empowers customers to create their own products, ranging from shoes and clothing to cosmetics and other goods, according to the report.

The test is being implemented at five other Nordstrom stores across the country, the report states.

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