Shop In Parsippany On Small Business Saturday

PARSIPPANY, NJ — Big name national retailers take the spotlight on Black Friday as their deep price cuts pull in shoppers in droves.

What about those mom-and-pop businesses all over Parsippany and beyond that are the backbone of America's economy? Just when do they get their day?

That's basically the question that was asked back in 2010 when the concept of Small Business Saturday was born. Small Business Saturday is "a day to celebrate and support small businesses and all they do for their communities," the U.S. Small Business Administration explains on its website.

Here are just a few Parsippany shops participating:

• Red Vision Systems (1055 Parsippany Blvd)
• Subzi Mandi Cash and Carry (251 Littleton Road)
• Annabella's Pizza (329 Smith Road)
• Green Hill Liquors (168 Parsippany Road)
• Atlantis Sports Club (199 Smith Road)
• Rainbow Direct (1855 Route 46 East)

To find more retailers in Parsippany taking part in the promotion, just visit the Small Business Saturday website, click on "Find Out Where To Shop" in the menu at the top of the screen and type in your ZIP code.

Photo by Craig Barritt/Getty Images for Small Business Saturday Night