Greater Mercer TMA seeking business Partners for promotion of NJTRANSIT's 655 bus route.

Greater Mercer TMA (GMTMA) and Keep Middlesex Moving Transportation Management Associations for Mercer and Middlesex counties, respectively are seeking partners to feature in the promotional campaign for NJ TRANSIT’s 655 Princeton – Plainsboro bus route.

The cost for partners to participate – FREE.

“The purpose of the campaign is to increase ridership on the 655 bus service by highlighting places where people can go along the bus route in Princeton and Plainsboro, said Cheryl Kastrenakes, Executive Director of GMTMA.  “We’re looking for stores, restaurants, libraries and other points of interests people would want to visit”. “We’re open to ideas, be creative.”

NJ TRANSIT’s 655 bus route provides East-West  service between Plainsboro and Princeton. Businesses/organizations that are within ½  mile of the bus route are invited to have their logo added to the 655 landing page and email campaign that will be sent to over 30,000 thousand area residents.  “Participating businesses are encouraged to offer an incentive, but it isn’t necessary”, said Kastrenakes. “Incentives like a cup of coffee with purchase, or buy one get one free offers or just showcasing your schedule of events at a library, are all ideas of the type of incentives”. The logo will be linked to the businesses website.