HelloFresh and Princeton University Partner with PBC

Princeton, NJ – July 8, 2022 – HelloFresh, the world’s leading meal kit company and integrated food solutions group, and Princeton University are partnering with the Princeton-Blairstown Center (PBC) this summer to help fight food insecurity.

Students who receive free or reduced price meals at school – including many who participate in the Center’s programs – do not always have the same access to nutritious meals on a daily basis during the summer months. Both HelloFresh and Princeton University are working with the Princeton-Blairstown Center to provide students and families with access to healthy, balanced meals throughout the summer.

HelloFresh’s Beyond the Box program advances the company’s mission to change the way people eat forever by ensuring that fresh food is available and accessible to those experiencing food insecurity. Through this program, HelloFresh will be providing meal kits for students participating in programming at the Princeton-Blairstown Center. PBC’s Chef will teach students how to prepare the meal provided by HelloFresh. Then each participant will receive a meal kit from HelloFresh with the same ingredients to take home to share what they learned with their family.

Jeffrey Yorzyk, Senior Director of Sustainability at HelloFresh said “HelloFresh is excited to partner with the Princeton-Blairstown Center, where we will be supplying fresh, portioned ingredients and cooking directions for supervised hands-on, experiential learning during their Summer Bridge Program. We are honored to support culinary education through our meal kits, and to provide additional meal kits for them to take home to cook with their families!"

In addition to the partnership with HelloFresh, PBC is also partnering with Princeton University for the second year in a row. Because of COVID-19, the Princeton-Blairstown Center has adapted its award-winning Summer Bridge Program to a hybrid model which will primarily take place at a local school or park in the communities where students live, with a daytrip to visit PBC’s Blairstown Campus each Friday. On the days Summer Bridge takes place in the local community, Princeton University will be donating healthy lunches for students participating in the program. Each day, extra meals will be sent home with students to share with their families.

The Princeton-Blairstown Center is dedicated to providing local youth with access to high-quality summer learning opportunities AND nutritious, sustainable meals – because learning can’t take place on an empty stomach. PBC’s partnership with HelloFresh and Princeton University will ensure that students are well-fed so they will be able to learn and grow at the Princeton-Blairstown Center.

About Princeton-Blairstown Center (PBC)

Princeton-Blairstown Center serves young people, primarily from historically marginalized communities, by nurturing their social-emotional skills through experiential, environmental, and adventure-based programming. Developing these skills enables our participants to engage in self-discovery and transform their communities to create a more just world.

About HelloFresh

HelloFresh is the world’s leading meal-kit company and food solutions group, which operates across 17 international markets. In 2020, HelloFresh delivered more than 278 million meals to customers across the U.S. With a focus on helping Americans eat more sustainably, HelloFresh is the first carbon neutral meal-kit company. HelloFresh was named America’s Best Customer Service for Meal Kits in 2020 and voted the Most Trusted Meal Kit Delivery Service in America in 2021 and 2022 by Newsweek. HelloFresh was founded in Berlin in November 2011 and has U.S. offices in New York, Chicago, and Boulder. For more information, visit www.hellofresh.com.