New Fashion-Forward Women's Clothing Boutique Opens In Princeton

PRINCETON, NJ – Charbellem, a new women’s clothing boutique, will open in Princeton on Wednesday.

Charbellem is a Princeton-based company launched in 2007 by Princeton resident Sabra Albert. The fashion professional has 20 years of working in the sales and marketing department of Ralph Lauren, which helped Sabra forge Charbellem’s unique aesthetic.

“We’re inspired by high-low dressing and modern luxury – imaginatively mixing dressy clothes with casual sports apparel,” Albert said.

The boutique features an authentic and sophisticated style with designs created for the active American lifestyle. The clothing features bold prints, a wide spectrum of colors, impeccable tailoring and on-trend details.

The clothes, jewelry and accessories are made with high-quality materials and designed to move seamlessly through the seasons, according to the company.

They currently house their summer collection, which comes just in time for seasonal events from Memorial Day through September.

“Our summer dresses, pants and tops are designed to go anywhere,” Albert said. “They’re perfect for a wedding, brunch, the beach, parties, out to dinner and they are comfortable enough and sophisticated enough to wear while traveling."

The staff at Charbellem can also help plan an entire wardrobe for a vacation, trip or special event.

“We want to put the fun, lightheartedness and optimism back into local shopping,” Albert said. “I want to ensure that every customer leaves our store with something that she absolutely loves, that makes her look and feel fabulous."

Albert and her husband Sean live in Princeton where they raised their three children - Annabelle, Charlotte and Willem – the inspiration for the name Charbellem.

She credits the community for inspiring her to venture into the business. Charbellem is among a number of new businesses opening in Princeton.

“The support and enthusiasm of the community and our friends has been extremely inspiring – it’s kept us going through the inevitable challenges of this kind of project,” Albert said. “It’s a thrill to be part of the many new endeavors launching in Princeton.”

Experience Princeton, a Special Improvement District (SID) dedicated to promoting Princeton through marketing and economic development, welcomed the new retailer to town, as an example of the Municipality’s growing attraction for entrepreneurs.

A ribbon-cutting ceremony will be held Wednesday with Mayor Mark Freda. The new store is located at 33 Witherspoon Street.

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