Business & Tech
Princeton's Hamilton Jewelers Cuts Ribbon After Major Renovation
The store has added square footage to the landmark, without changing the overall footprint. It was built in 1896 and known as Lower Pyne.

PRINCETON, NJ —Hamilton Jewelers recently opened its new-look Princeton flagship, following extensive renovation to the historic building. The landmark building was built in 1896 and was known as Lower Pyne.
The fourth-generation, family-owned jewelry and watch retailer hosted a ribbon-cutting ceremony to mark the special occasion.
Hamilton Jewelers has updated the existing spaces and added a wide range of new features.
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The store added square footage to the landmark building, without changing the overall footprint by redesigning its showroom. The building now boasts an additional 1500 square feet of display area.
The store now has custom design spaces for Rolex, Patek Philippe, Cartier, Bulgari and David Yurman; an updated salon for engagement ring and wedding band shopping; a reimagined salon; and a new concept for designer jewelry with the Hamilton Curate room, which showcases new creations from emerging designers.
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They also have several bar service areas, as well as private presentation spaces. There is a revamped timepiece service center, along with a watch polishing room. The store has also upgraded its jewelry workshop with the latest technology and equipment.
However, these renovations did not come without its fair share of challenges. Due to the building’s longstanding history in Princeton, several layers of approvals were needed to restore certain areas like the entry from Witherspoon Street.
Hamilton Jewelers also had to redesign the interior spaces in phases to keep business operating smoothly. The actual construction was done in phases from 2018 through April 2023.
“After almost seven years of design, planning, construction, coordination, and millwork fabrication, we are thrilled to introduce the next iteration of Hamilton’s Princeton flagship with a redesign that pays tribute to a remarkable past and ushers in a bright future,” Hank Siegel, President and C.E.O. of Hamilton Jewelers, said in a statement.
“This remodel seeks to respect the elegance of the famous Lower Pyne building and the surrounding environs of Nassau Street, while serving as an updated destination for shoppers from the town, region, country, and world.”
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