Business & Tech

Pure Barre Opening in Palmer Square in Princeton

The newest franchise is scheduled to open in February.

Princeton, NJ -- Studio owner Jacqui Arce-Quinton is opening Pure Barre’s newest franchise location in Palmer Square in Princeton in February.

The new franchise will be located at 31 Hulfish Street, above Mediterra restaurant.

It is currently offering a pre-opening special of 5 weeks unlimited classes for $100.

Find out what's happening in Princetonfor free with the latest updates from Patch.

Arce-Quinton was already an avid Pure Barre fan, but was looking for a way to fulfill her entrepreneurial aspirations when she married Jeffery last year.

The two were faced with the decision of finding a place to live. Her husband, originally from Plainsboro, was already commuting to Princeton for work.

Find out what's happening in Princetonfor free with the latest updates from Patch.

“Not only did we chose Palmer Square because it’s the heart of town, but we decided to live here too,” Arce-Quinton said. “Princeton has been very welcoming and I’m so excited to share my passion for Pure Barre with the local area.”

Pure Barre began franchising in 2009.

It has exploded in popularity and introduced its innovative and effective technique in over 300 studios across the United States.

“Pure Barre is a 55 minute full-body workout that lifts your seat, tones your thighs, abs and arms and burns fat in record-breaking time,” Arce-Quinton said.

The Pure Barre technique works each muscle group to fatigue, then stretches them back out to create long, lean physiques without bulk, using small isometric movements.

The technique is low-impact, making it safe and ideal for clients of all ages and fitness backgrounds. The studio will also carry a line of activewear.

“We are thrilled to open our newest studio in Princeton and bring the excitement and results of Pure Barre to its residents,” Sloan Evans, Chief Executive Officer of Pure Barre, said. “The continued growth of Pure Barre studios across the country is a testament to the workout’s ability to quickly transform clients’ bodies, and we couldn’t be happier to bring this experience to Princeton.

“We loved the idea of bringing Pure Barre to the Square,” David Newton, Vice President of Palmer Square Management, said. “We anticipate it will draw a loyal following, plus with its proximity to The Residences at PalmerSquare, we hope it will serve as an amenity for them as well. And Pure Barre is not just for woman…I plan on going myself.”

The class schedule will be as follows:

Monday: 8 a.m.; 9:30 a.m.; 10:30 a.m.; noon; 4:30 p.m.; 5:30 p.m.

Tuesday: 5:45 a.m.; 8 a.m.; 9:30 a.m.; 10:30 a.m.; 5:30 p.m.; 6:45 p.m.

Wednesday: 5:45 a.m.; 8 a.m.; 9:30 a.m.; noon; 4:30 p.m.; 5:30 p.m.

Thursday: 5:45 a.m.; 8 a.m.; 9:30 a.m.; 10:30 a.m.; 5:30 p.m.; 7 p.m.

Friday: 6 a.m; 8 a.m.; 9:30 a.m.; 10:30 a.m.; noon

Saturday and Sunday: 8 a.m.; 9 a.m.; 10 a.m.

For more information on Pure Barre Princeton, contact Jacqui-Arce Quinton at princeton@purebarre.com or Anita Fresolone at afresolone@palmersquare.com.

“Like” Pure Barre Princeton on Facebook at www.facebook.com/purebarreprinceton for updates on client specials, classes and to learn about the Pure Barre Princeton team.

To sign up for classes, visit their studio page of at www.purebarre.com/nj-princeton.

The attached image of Jacqui Arce-Quinton was provided

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.