Reformation Set to Open Second NJ Store In Princeton

PRINCETON, NJ — Sustainable fashion brand Reformation is tentatively set to open its 72nd retail location in Princeton, next week. This will mark the brand's second New Jersey store following its September 2025 opening at Short Hills Mall.

The Princeton location will join Reformation's 11 existing Tri-State-area stores, including locations in Westchester, East Hampton, Greenwich and six New York City stores.

The store will feature a curated assortment of the brand's apparel and accessories, refreshed weekly, including dresses, separates, denim, sweaters, shoes and bags.

The Palmer Square location will also feature Reformation's "Retail X" concept, a tech-driven retail approach designed to bring elements of the brand's online shopping experience into its physical stores. Like all Reformation locations, the store was designed with sustainability in mind.

Store will be located at 15 Hulfish St., and hours will be Monday through Wednesday from 10 a.m. to 6 p.m., Thursday and Friday from 10 a.m. to 8:30 p.m., Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m.

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