Addictive Flavors of the Artificial Flavor Industry

I was looking at the coupon section of the Sunday Record and came across a coupon and an advertisement for a new snack.  The advertisement read “Try the New Deliciously Addictive Treat”, which are Nonni’s THINaddictives. This is the first time that I can recall that a food company actually has labeled their product as being addictive in the product’s name. Quite a risky move, or has the American consumer reached the point that they want to be addicted?

I instantly recalled “The Flavorists: Tweaking Tastes and Creating Cravings”, which was a report on “60 Minutes” that aired on the November 27, 2011. The report was about how “artificial flavors” can make food irresistible and quite addicting. It offered a rare look at of the food flavoring industry.

Almost every processed food product on the shelves of your supermarket has been enhanced artificially or with so-called “natural” flavors. Virtually everything processed food in a package, jar, or can is intensified with either fat, sugar, salt, or with all three!

Dr. David Kessler: “We’re eating fat on fat on sugar on fat with flavor. And much of what we’re eating with these flavors, you have to ask yourself, ‘is it really food?”’ Dr. David Kessler is the former head of the FDA. He’s bent on getting America to kick its bad habits. Kessler: “We’re living in a food carnival. These flavors are so stimulating, they hijack our brain.” Kessler believes flavorists are accomplices – the hired guns of the food industry.

It shouldn't be a big surprise to you that I researched the ingredients in Nonni’s THINaddictives and every one of the varieties have artificial flavoring.

To See The “60 Minutes” Segment:

http://www.skinnybliss.com/60-minutes-the-flavorists-addictive-flavors-of-the-artificial-flavor-indu...