Major food companies have "perfected" the food processing to create the illusion that pseudo-food is actually the real thing.
The original tactic was creating a natural-look. For example, sliced" turkey breast" that you buy from the deli, may not actually be very natural at all. It may be a conglomerate of turkey parts, fillers binders and other assorted chemicals that are ground, mixed, pressed and then set to solidify into what appears to be real life turkey breast!
The Associated Press reports that fast and processed food makers have been using a new tactic. They are trying their hardest to convince consumers that their products are just as natural or fresh as a home-cooked meal. They are doing this by trying to make the food look imperfect and therefore natural.
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McDonald’s makes the eggs in its Egg White Delight McMuffin look sloppy and uneven, unlike the eggs in regular McMuffins, which tend to resemble hockey pucks.
Kraft Foods went so far as to spend two years perfecting a chopping machine that cuts the company’s “Carving Board” line processed turkey portions in uneven slabs, instead of perfect slices, to replicate leftovers from a home-cooked meal.
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These foods are not the same as their fresher and more natural counterparts. Fast and processed foods typically contain ingredients meant to preserve them, such as hydrogenated oils, brominated vegetable oils, artificial sweeteners, salt and sulfites, many of which can lead to negative health consequences including heart disease and cancer.
The bottom line is that nothing replaces a home cooked meal.
For More Information:
http://thinkprogress.org/health/2013/06/18/2174681/processed-food-companies-imperfect-food/