Toys R Us Brings New Store To Jersey Shore Outlets: See Details

TINTON FALLS, NJ — Toys 'R' Us has opened a new Monmouth County location as part of an expansion that will bring 120 new standalone stores to the U.S. for the holiday season.

In September, the company announced this expansion plan, which is being carried out in partnership with Go! Retail Group.

The new stores will add to the brand's existing footprint of 40 standalone stores and Toys 'R' Us shops inside Macy's locations nationwide, bringing its overall U.S. store count to 160.

According to their website, Toys 'R' Us opened its doors at the Jersey Shore Premium Outlets at the start of October.

It will join dozens of other storefronts opening across the U.S.

• Read More: NJ Among States Getting New Toys R Us Stores This Holiday Season

"This is a major moment for Toys 'R' Us as we significantly expand our presence across the United States," said Jamie Uitdenhowen, Executive Vice President of Toys 'R' Us at WHP Global.

"Together with our incredible partners, we are growing Toys 'R' Us in unique ways to meet customers wherever they are, whether that's at a standalone store in their hometown, inside Macy's, at the airport, or at a Navy Exchange," Uitdenhowen continued. "Toys 'R' Us has always been a place for discovery, and we're building on that legacy by bringing customers the hottest toys, biggest trends and experiences that make the brand unlike any other."

According to a news release from Toys 'R' Us, the new standalone stores will feature a curated assortment of toys, collectibles and gifts from toy brands and movies, including LEGO, Barbie, Hot Wheels, Pokémon, K-Pop Demon Hunters and more.

Select locations will introduce new experiences at the intersection of play, entertainment and content creation, including Creator Studios, which are dedicated spaces where influencers, creators and toy brands can create content, unveil new products and host toy reveals, launches and special events. Select stores will also feature candy shops and cafés.

"This holiday season represents an extraordinary expansion for Toys 'R' Us in the U.S., and we couldn't be more excited to bring the magic of Toys 'R' Us to so many communities across the country," said Gideon Schlessinger, CEO of Go! Retail Group.

"There's something special about walking into a Toys 'R' Us store, especially during the holidays — the excitement of discovering the hottest toys, seeing favorite brands and characters come to life, and finding that perfect gift," Schlessinger continued. "With 160 stores open this season, we have an incredible opportunity to bring that experience to millions of customers and create destinations they'll want to come back to throughout the year."

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• NJ Among States Getting New Toys R Us Stores This Holiday Season