Price of Gold Changing Taylormade Jewelers

Much has changed in the 28 years since Chris Taylor opened at 223 Rock Road in Glen Rock.

A full-service mid-range jeweler and gemologist with a full line diamonds, watches, stones, Taylor says the skyrocketing price of gold is quickly transforming the market.

"It's changed the complexion of the business," he said. As a result, silver is a better value for customers and sells well.

Other non-gold items, particularly diamond rings and precious gems, also entice buyers. Taylormade carries Alison-Kaufman, IDD Diamonds, Lorenzo and Karisma.

But there are other ways Taylor has been able to weather the changing complexities of the business.

"We've always been very service oriented," the Hawthorne resident said. "That's really the niche for a downtown jeweler."

Mall stores, he noted, often have a large and ever-changing staff and can't provide the personal touch.

"We also do quite a bit of custom work with engagement styles," he said, remarking that pretty much any piece can be altered.

And if the customer isn't satisfied?

"We have a very liberal customer return policy," Taylor told Patch. "It's the advantage and disadvantage of being small."

Taylormade Jewelry can be reached at (201) 444-0606.

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