Here's Why The Secaucus Walmart Did A Redesign

SECAUCUS, NJ — Any Secaucus Walmart shopper noticed the store's interior has undergone a total redesign in the past six months.

Walmart did the redesign to push certain "highly-shopped" areas to the front of the store, including baby food, pet food/pet products and paper products. Walmart also expanded its women's clothing and home decor sections, and made those areas more attractive to shoppers.

Walmart said Friday they wanted to provide an "updated experience for customers." The Secaucus Walmart was one of 11 stores in New Jersey chosen for a remodel. The Secaucus mega-Walmart is considered one of the company's "flagship stores" in the nation, along with Teterboro and North Bergen.

What to expect at the new Secaucus Walmart:

• What Walmart calls "activated corners:" Corner displays now featured at the corners of home lines, baby and apparel "to pull customers in and help them touch, feel and become a part of the space, allowing them to discover all that Walmart has to offer."
• More demo stations in electronics
• Expanded pet department, including bigger selection of fresh and dry pet food
• New women's apparel brands now in store, such as Reebok, Polo, Chaps, Sam & Libby and more
• New cosmetics lines like Mario Badescu, By Terry, Beauty Space and Philip B.
• Four Walmart+ lanes for easier checkout for members
• Digital touchpoints: These new touchpoints are located throughout the store using QR codes. For example, in Walmart’s expanded "Pets" area, a customer may scan the QR code to find additional dog bed options, learn about Walmart’s pet insurance service options or have a 20-pound bag of dog food delivered to their door.

The redesign was completed Friday. Beginning at 9 a.m. Friday there have been vendors, local food trucks, music, games for kids and a cake for Mayor Mike Gonnelli (Friday is his birthday).

Plus, the Walmart unveiled a mural of the Secaucus Greenway, the town's 2.2-mile boardwalk used for birding, running and walking.

Also Friday, the Secaucus Walmart donated:

$5,000 to the Secaucus Youth Alliance
$2,000 to the Secaucus Police Benevolent Association
$2,000 to the Meadowlands YMCA
$2,000 to the Secaucus Fire Department

The Secaucus Walmart store manager is Joshua Strudl, a a 24-year Walmart associate who began his career as a cashier.

"This store is more than just a place to shop, it’s a community hub where people come together," he said. “I’m proud of this store and each of our associates who work hard every day to serve our customers and communities in New Jersey and New York metro area. Our customers are going to love the new time-saving changes and beautiful displays to shop from and our associates can’t wait to serve them.”

Walmart+ is a membership program the company launched similar to BJ's or Sam's Club. Walmart+ members get free delivery from store, free shipping with no minimum order, a Paramount+ Essential subscription, mobile Scan & Go, member pricing on fuel, ability to earn to Walmart Rewards and early access to deals. Walmart+ costs $98 per year and includes a 30-day free trial period. You can sign up or get more information at Walmart.com/plus