Business & Tech
'Jersey Shore' Star Opening Boutique In New Jersey
The "Jersey Shore" MTV reality TV star announced plans to open the shop in the town where she spent three summers filming a decade ago.
SEASIDE HEIGHTS, NJ — Nicole "Snooki" Polizzi is coming back to Seaside Heights, but this time, it's not to party.
The "Jersey Shore" star announced she is planning to open The Snooki Shop in the borough in the spring. It will be her third boutique; she also has shops in Madison and in the Hudson Valley.
Polizzi and her husband, Jionni Lavalle, bought a home in Toms River in 2020, becoming at least semi-permanent shore residents. They also appear to live a much quieter lifestyle than the raucous days of the MTV reality TV series, raising their three children and hanging out with friends.
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"Jersey Shore," which debuted on MTV in 2009, aired 71 episodes and was criticized for its sometimes unsavory view of life in Seaside Heights. UNICO National, an Italian-American organization, called the show "trash television" before it debuted.
The Snooki Shop carries women's clothing, including maternity outfits, dresses, tops, pants and sports clothing, along with outerwear and a selection of beanies and, of course, shoes.
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