Buy A Jersey Mike's Sub Wednesday, Help Schools, Charities

WALL, NJ -- For most people, a birthday is usually a day of receiving.

But for Jersey Mike's, the company's birthday has turned into a Day of Giving.

Jersey Mike's opened its first store as Mike's Subs on March 30, 1956 in Point Pleasant Beach, and was bought several years later by current owner Peter Cancro, and its name changed to Jersey Mike's.

Today, as the company marks 60 years in business, it has declared today, Wednesday, March 30, a Day of Giving, and is donating 100 percent of the day's proceeds to local schools and charities.

The New Hope Foundation in Wall, a treatment facility for adults and teens who have alcohol, drug, or gambling addictions, has been selected as the recipient of the proceeds of the Jersey Mike's location at 1933 Route 35 and Allaire Road in Wall. The shop is open until 9 p.m.

It’s all part of the company’s sixth annual ”Month of Giving” campaign that culminates with the ”Day of Giving,” according to the company's website.