Business & Tech
Provident Bank Rebranding to Highlight Community Ties
Local branches participating in social media effort to share tips.
The recently launched a new rebranding initiative, which includes a new tagline and image campaign, designed to reinforce how the bank defines itself—a community bank deeply rooted in New Jersey that’s committed to meeting the needs of its customers.
The bank’s new tagline, “Commitment you can count on,” emphasizes that Provident’s commitment to consumers and businesses in New Jersey is steeped in its DNA.
“There is a notion that all banks are the same, but our employees go above and beyond to provide personal attention and customized financial solutions," Chris Martin, chairman, president and CEO, said. "In fact, commitment to our customers has been our guiding principle for 173 years. We want our customers and potential customers to know that we hear and understand them. Their financial success is important to us."
Find out what's happening in Watchung-Green Brookfor free with the latest updates from Patch.
In addition to the new tagline, Provident is rolling out a fresh, new advertising campaign offering a new look and feel. Customers will notice new images reflected in external marketing, merchandising and collateral materials, on Provident’s website and social media sites.
“We are committed to helping our customers in every aspect of their finances. We truly care about making them happy and proud that they bank with us,” Maryann Todd, Green Brook banking center manager, said.
Find out what's happening in Watchung-Green Brookfor free with the latest updates from Patch.
As part of Provident’s rebranding initiative, the bank is hosting a “Commitment you can count on” series on Facebook and Twitter. Provident will offer tips on a monthly basis about boosting commitment to savings and managing finances through a series of interactive polls, contests and sweepstakes.
The “Commitment you can count on” social media series kicks off with a “Commitment to Savings” month. Throughout September, Provident will provide savings tips to New Jersey residents of all ages to help them reach their savings goals.
Visit the bank's Facebook page and Twitter feed to join the conversations. More information about Provident is available at the bank's website.
Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.
