Watchung Grad Returns To His Roots, Grows Landscaping Business

WATCHUNG, NJ — What started as a business venture in high school has turned into a thriving landscape career for Watchung native Bob Adams.

He started ASL Group Design in 2008 and continued with it when he was in Hofstra College for business and communication. Adams would go to classes during the week and work on the weekends. After awhile he landed a fulltime job in the city and sold off most of his business in 2013.

Now Adams is back, and in just 6 months of reclaiming his former business he has tripled its size. He credits his emphasis on customer service and presentation of his equipment as attributing factors to his success.

“Our presentation of equipment and trucks are crucial to a good customer basis,” Adams told Patch. “Meaning we keep our trucks and equipment clean and maintained so we maintain a nice presentation in front of customers because many companies have rusted trucks and equipment. Also our business is customer service so we will jump at anyone's needs any time of the day, seven days a week.”

ASL Group Design has grown its clientele to include serving Berkeley Heights, New Providence, Long Hill, Chatham, Summit, Basking Ridge, Warren, Watchung and North Plainfield. Essentially all of Somerset and Union counties.

Along with landscape maintenance, Adams specializes in design. He has a knack at creating a brand new design for any home.

“Someone had a new house with no shrubbery and no walkways. I came in with a blank slate and designed all the mulch beds, lighting, patio and walkways,” Adams said. “Same thing with an old house. I can rip everything out and start fresh and design everything fresh.”

Adams prides himself in working with the client’s ideas and designs and takes each resident personally to the nursery to pick out the perfect shrubbery for their home.

“The reason I enjoy doing this is because I can see a house with nothing there and I can envision what would look good and run it by the customer,” Adams said.

Along with design, ASL Group Design also handles fall and spring cleanup and snow removal in the winter. The company runs year round.

To learn more about ASL Landscaping visit www.aslgroupnj.com or call 908-295-7197 or email Robertadams.asl@gmail.com.

(Images provided)

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