Toys R Us Is Back In Wayne, Now In Willowbrook Mall

WAYNE, NJ — Toys R Us, which once operated its headquarters in Wayne, has returned to the township. The toy retailer has set up shop inside Macy's at the Willowbrook Mall.

The department store and Toys R Us publicized their partnership last August, with plans for the latter to open inside more than 400 Macy's stores in 2022. Patch confirmed Monday that Toys R Us displays are up in at least five other Macy's stores in New Jersey: Newport Centre (Jersey City), Brunswick Square (East Brunswick), Garden State Plaza (Paramus), Bridgewater Commons and Cherry Hill Mall.

The Toys R Us shelves will roll out in all Macy's stores by Oct. 15, the latter company announced.

Toys R Us has a lengthy history in the Garden State, with headquarters in Wayne and then Parsippany. But the brand hasn't been widespread since it filed for Chapter 11 bankruptcy and closed all remaining U.S. stores by mid-2018.

As part of its comeback, Toys R Us opened its new flagship store last winter in the American Dream mall. The opening marked Toys R Us's first standalone store in the country since the 2018 closures. Read more: Toys R Us Celebrates Grand Opening Of New Bergen Co. Flagship

Each Toys R Us will feature colored fixtures, hands-on demonstration tables and a life-size "Geoffrey on a Bench" photo opportunity for families. To celebrate the openings, all Macy's stores will host in-store events from Oct. 15-23, which will include family-friendly activities and daily product giveaways.

The in-store shops will occupy at least 1,000 square feet and may flex up an additional 500-3,000 square feet during the holiday season. Toys R Us setups will span up to 10,000 feet in flagship locations in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York and San Francisco, according to Macy's.