Toys R Us Launches Fundraising Campaign For Alex's Lemonade Stand

Toys R Us announced Wednesday it is raising money this summer for the Alex’s Lemonade Stand Foundation (ALSF) with a program called Help Fight Childhood Cancer, One Cup at a Time.

ALSF is a national non-profit organization inspired by 8-year-old Alexandra Scott, who died of cancer in August 2004. She hosted lemonade stands in her front yard to raise money for children with cancer while she was battling the disease herself. Her parents founded ALSF in honor in 2005. The organization raises money for pediatric cancer research and provides children who have been diagnosed with cancer the support they need. To date, the organization has received more than $50 million in donations.

From June 1 to July 31, residents can visit a local Toys R Us or Babies R Us and make a donation to ALSF. Toys R Us will also accept donations through a Web site created especially for the partnership. Donations can be made in $1 increments.

It is the second year the partnership has existed. More than $1.5 million was donated to ALSF through Toys R Us in 2011.

Toys R Us headquarters is located on Geoffrey Road in Wayne. There is also a located near the Wayne Hills Mall. Toys R Us and Babies R Us stores are also located on Route 46 West in Totowa.

“As a direct result of the funds raise over the course of our partnership with Toys R Us, ALSF has been able to finance critical scientific pediatric cancer research projects as we continue to raise awareness for this heartbreaking disease,” said Liz Scott, co-executive director of the foundation, in a statement.

Toys R Us will also utilize its Facebook page to provide updates, fun activities, and more for those interested in finding out more about the endeavor.

"We're proud ot join ALSF for a second consecutive year," said Sloane Lucas, director of corporate philanthropy for Toys R Us. "Through this campaign we look forward to helping kids and familes across the country make Alex's dream of one day finding a cure, a reality."