Victor Cruz's Agent Opens North Jersey Eyelash Studio

PASSAIC COUNTY, N.J. — Passaic County native Elaina Watley is no stranger to the business world.

Watley opened the newest Amazing Lash Studio in Montclair Thursday. Watley represents the New York Giants’ Victor Cruz and is the founder of Brand Infinite, a sports publicity and marketing agency based in New York City.

While Watley’s professional NFL agent experience is impressive, she also sits on the board of the Victor Cruz Foundation and regularly consults with major advertising agencies as part of her day job.

In addition to having ties with area nonprofits such as Jersey City-based Rising Tide Capital and Oasis NJ, Watley is a mentor at the Boys and Girls Club of Paterson & Passaic.

According to a company news release, Watley chose Montclair for the location of her Amazing Lash Studio because of her strong ties to the town.

“I wanted to be a part of a small business community that I felt genuinely connected to,” Watley said. “So I waited for Valley and Bloom to be built and this is where I decided to open.”

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Reporting by Eric Kiefer, Patch Staff

Photo: Noesis Marketing