The Beau Ideal Brings Beauty, Personality To Westfield Homes

WESTFIELD, NJ — A new vintage home decor shop, The Beau Ideal, has opened in Westfield.

The name of the shop is derived from the French translation meaning the "ideal beauty."

"The Beau Ideal was created to bring beauty and personality into your space by using unique, vintage, (and sometimes antique) items that are both appealing and functional. A curation of goods that allow you to infuse your own personality into your space and give it life. Above all, a source for genuine vintage pieces that were produced with intention, quality and design in mind," according to thebeauideal.com.

The shop at 227 Elmer St. in Westfield held its ribbon cutting and grand opening with Mayor Shelley Brindle, Councilwoman Emily Root and other officials on Sept. 7. The location formerly housed Mimi & Hill Design Studio.

Owner Rafael Contreras immigrated from Colombia with his mom in the early 90s in search of the American Dream.

Working hard to follow his passion for interior design he initially started with a mobile fashion truck in 2014 that eventually led to The Beau Ideal in 2015.

To visit the show room or for more information visit thebeauideal.com or facebook.com/THEBEAUIDEALHOME or instagram.com/thebeauideal.

Have a news tip? Email alexis.tarrazi@patch.com.