Business & Tech

Former Westfielder's Product Featured at Daytime Emmy's

From Garden State to Golden State, entrepreneur launches avocado-based skincare line.

Former Westfield resident Stacey Maggio is not only ready to walk the red carpet at the Daytime Emmy awards on Saturday, June 23 at the Beverly Hilton in Beverly Hills, Ca., but the product she developed has been selected for the show's gift bags.  

After graduating from in 1980, Maggio attended the University of Colorado Boulder before moving to California.

"I lived in Southern California, the avocado capital of the world. Once I found out all the benefits of avocado oil it made sense to develop a products around that concept," said the founder and owner of Viavo, an avocado-based skincare line. 

Find out what's happening in Westfieldfor free with the latest updates from Patch.

Maggio said she is thrilled to have her product placed in the gift bags. All she needs now is a show-stopping dress, she said. 

The following is a press release from Viavo

Find out what's happening in Westfieldfor free with the latest updates from Patch.

Viavo Organic Body Polish has been hand-selected as a featured product for nominees of the Daytime Emmy Awards to be held in Beverly Hills, California at the Beverly Hilton on June 23, 2012.   

“I am so honored to have my avocado-based products chosen for the gift bags on this wonderful occasion,” Stacey Maggio, founder & owner of Viavo says. “It’s a dream all soloprenuers hope for!"
 
Viavo began in Southern California, the avocado capital of the world, in 2006. After 16 years of marketing and promotions experience with Sony Electronics, Ms. Maggio dreamed about starting her own business in skincare industry. After obtaining her esthetician’s license in California, she returned to her home state of New Jersey and combined her marketing background with her entrepreneurial drive to launch Viavo.

“I always wanted to get my company and products back to the Golden State from the Garden State, but I never in my wildest dreams thought it would be at the Emmys,” said Ms. Maggio.
 
Viavo is a brand named formed from “viva la avocado,” or “long live the avocado.” All of the products are enriched with this natural oil, renowned for its fatty acids that will soften and revitalize rough, dry or aging skin. It is full of vitamins A, B, D & E, with anti-wrinkle, anti-bacterial and anti-oxidant properties. Avocado oil penetrates the skin more deeply than other oils, helps stimulate collagen, and accelerates the healing of wounds and skin burns.

“Our products are very unique and always avocado-centric,” notes Ms. Maggio. “They are great for all skin types but they are especially kind to mature, sensitive or troubled skin.”

The Viavo line features body & hand washes, body & hand lotions, and body polishes in two fragrances, California lavender and California Mint. This summer Viavo is launching their Organic Sugar scrub line, the product that will premiere in the Emmy gift bags. Eventually the entire product line will be made with organic ingredients.
 
Ms. Maggio credits her company’s success with an outstanding product and a savvy for social media. Working with a company called “Go to Girls,” she launched her first youtube video on Superbowl Sunday -- the day that more avocados are consumed than on any other day of the year.  “I wear your shirt,” another Internet marketer which makes videos about up and coming companies, created "Preserve Your Sexy with Viavo" for her youtube launch. The humorous results can be seen on Viavo’s homepage at www.viavo.net.  The video was quickly spotted by “Off the Wall” promotions, who invited her to participate in the Emmys.  

“I thought it was a joke at first,” said Ms. Maggio. “Now I am a true believer in the power of social media!”
 
“The producers offered me tickets to the Emmys, dinner and the red carpet experience in exchange for helping with the swag bags,” exclaimed Ms. Maggio.   I feel so blessed to be part of this wonderful opportunity.”

While Viavo happily participates in the Emmy Awards this year, you can learn more about Viavo products via the website, Facebook and Twitter. Viavo is available directly from the website, www.viavo.net, or through one of the retailers listed on the site.
 
Every beauty has a beginning ... make yours Viavo!

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.