Do Fathers Use Ice Cream To Reward Kids More Than Mothers?

Dads use ice cream to reward their kids more than moms. So says one of the largest ice cream companies in the world, Baskin-Robbins.

Just in time for Father’s Day 2017, the company released a study that claims fathers in the United States are almost 75 percent more likely than mothers to use ice cream to “bribe their kids to do something they don’t want to do,” such as a chore.

The study also found:

• “Dads (77 percent) are more than twice as likely as moms (30 percent) to use ice cream to resolve a conflict or argument”
• “More than half of dads (51 percent) have used ice cream to resolve an argument with their spouse”
• “Nine out of 10 dads give their children ice cream when they are feeling sad or disappointed to help cheer them up”
• “One in five dads prefer to eat ice cream when their spouse is not around, and almost one-quarter of dads want to have some alone time this Father’s Day”

Survey Methodology (Baskin-Robbins): This online survey was conducted on April 20, 2017 through April 27, 2017 among a representative sample of 1,000 parents of children between the ages of 2 and 12 years old by Toluna, an independent research provider, under the guidance of RF|Binder’s research team. The results are nationally representative according to the U.S. Census Bureau statistics to accurately reflect the gender, age and region of the U.S. general population.

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