Hammering Out A Legacy In West Orange: Hardware Store Turns 100

WEST ORANGE, NJ — It’s hard to find a better example of a “family business” than Schneider Hardware in West Orange.

This year, the local hardware store is celebrating its 100th anniversary in the township – a milestone that earned its owners a round of applause and special proclamations during the town council meeting on Tuesday.

The neighborhood staple, located at 276 Main Street, is currently operated by third-generation owners, Roger and Gerald Schneider, who have taken the helm of the business started by their grandfather Isadore Schneider in 1923. It was passed on to his son, Lee Schneider, who is the brothers’ father.

The Schneiders were recognized for their service with proclamations presented by West Orange Mayor Susan McCartney and Shana Melius of U.S. Rep. Donald Payne’s office.

Local elected officials aren’t the only ones who are fans of Schneider Hardware. Several people had high praise for the store on Yelp, as seen online:

• “This is a special place, family-owned since forever, and feels like walking into a piece of history. Just the fact that this exists makes me happy about living in West Orange. The brothers that own the place know a bit (a lot?) about everything and can give you advice and help you with your purchase as well. I've found my new hardware store. Strongly consider going here first before you go to one of the big warehouses.”
• “Friendly service and greeting upon entry. Classic hardware store set up and style. You can smell that classic home wood smell from a place that's been around forever. Prices just right. If they don't have something they'll refer to a place that has it. Businesses no longer do this, but shows you that good customer service is job one.”
• “This place is old school in the best way. Gerald helps figure out exactly what you need and charges a fair price. It's feels like stepping into the 1920s (when the shop opened). Highly recommended!”

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