Local Voices
Serendipity Labs Appoints Hospitality Veteran Brad Le Blanc SVP of Franchise Development
Serendipity Labs, a leader in Corporate Coworking, has hired Brad Le Blanc as SVP of Franchise Development to accelerate its US franchise expansion. Serendipity Labs is a network of premium members-only workplaces, offering private offices, coworking memberships and high performance meeting space to professionals.
Brad has been successfully building hospitality franchise brands for over 20 years, including launching upscale, lifestyle hotel brands to growing hotel systems to over 1,000 franchise units. “Brad is uniquely qualified to guide the launch of this new category of hospitality and match Serendipity Labs franchise partners with real estate projects across the US,” says Serendipity Labs Chairman, John Arenas.
Previously, Mr. LeBlanc was Vice President Sales & Development for Choice Hotels International’s upscale franchise sales division. This included the launch of Cambria Suites, as well as a playing a key role in real estate acquisition and equity partnerships across the top twenty U.S. lodging markets.
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“Interest from real estate partners has been strong. Office, retail and mixed-use developers are looking to position their assets for greater value, while adding vibrancy to attract tenants. Including a 15,000-25,000sf Serendipity Labs corporate coworking location is a great way for them to accomplish that,” said Mr. LeBlanc. “Hotel operators and developers are also recognizing this as an opportunity to leverage their existing business platforms,” he added.
About Serendipity Labs
