Interactive advertising 3.0

The next time you would like to see the next generation of internet/interactive advertising, take a moment and go to https://www.youtube.com/user/HondaVideo.

There you will find an advertisement for Honda R -- an overseas vehicle that capitalizes on its “R” designation with a dual-story called “The other side.” In one version of the ad, a man in daylight interacts with his family (looks like two daughters or a daughter and friend) as he picks them up from school.

Press the letter “R” on your keyboard and see the other version of the ad, a man in night interacting with other criminals and the police in what appears to be an art heist.

But if you are like me, you can’t decide which commercial to watch the entire way through -- so keep pressing the “R” key and see the editing associated with the spot. It’s a wonderful way to realize how much creativity is yet to be explored (and contributed) through access to the internet.