New Frozen Yogurt Shop Swizzles Set To Debut In Bronxville

Bronxville residents get ready, a cool way to get your sweet summer fix is about to open in the village as Swizzles Frozen Yogurt is set to open their self-serve frozen yogurt shop this March on Kraft Ave, near the .

Swizzles founder and CEO Adam Kessner says he is extremely excited to be opening up his 5th Swizzles location here in Bronxville and that he thinks the family-friendly atmosphere is one of the things that drew him to the village.

“I focus on towns that have a ton of families, because that’s pretty much who our target is: families,” said Kessner, who continued that, “tt’s not just kids but the parents as well—everyone has a lot of fun in Swizzle shops.”

The self-serve frozen yogurt shop features a unique twist on the cold, creamy treat. The non-fat and low-fat frozen yogurt is made with natural ingredients and will be available in at least 10 flavors at any given time.

Customers can grab a cup and fill it with as much yogurt as they like in any of the flavors, which may include vanilla, pumpkin, Irish mint, coffee, cookies n’ cream, cake Batter and others.

They then can add their own toppings, from fruit, nuts and granola to breakfast cereal, candy pieces and Ghiradelli chocolate and caramel syrups. The cup is then weighed to determine the price.

“It’s the first time where the customer is able to pull the handle on the ice cream machine, so it’s very exciting for kids and adults,” Kessner said. “The customer can control everything.”

A New York resident, Kessner got into the frozen yogurt business through real estate. As the owner of a real estate brokerage in Rye, NY, he was representing a frozen yogurt shop and fell in love with the product.

“I saw how popular it was, and I decided to go for it,” he said.

Kessner created the brand, logos and design of the shops—his wife came up with the name “Swizzles”—and he handpicked the yogurt and toppings.

“I decided to go with this type of yogurt simply because it tastes delicious,” Kessner said.

The Swizzles family has grown quite a bit since Kessner opened his first two shops in Darien and Wilton, CT in April 2011. The third shop opened in Ridgefield, CT in July 2011. And the company recently expanded into Massachusetts with its Winchester shop.

Along with the Bronxville location, Kessner is looking to open a store in Greenwich, CT this spring.

“The best part about the business is that everybody loves it. Everybody leaves my shop with a smile,” he said.

To learn more about the new Swizzles located at 102 Kraft Ave., including the full list of flavors and toppings, visit their website, swizzlesyogurt.com.