Bishop Wayne T. Jackson: Merging Faith and Technology

As modern resources develop, every sector of business will see countless benefits. For example, live streaming services are now available to more countries than ever before. Similarly, human-operated production lines are slowly getting replaced by robots and automated systems. In fact, it is impossible to think of a sector in entrepreneurship that is not growing as a consequence of technological advancement.

The Power of Technology

In this day and age, technology is a constant part of people’s lives. As of mid-2018, there are more than four billion active users of the internet, which accounts for almost half of the world’s population. Today, technology is becoming more and more accessible to everyone; and while it can be misused for wrongful things, it can also be used for the greater good.

Similarly, international broadcasts are making it easy to share content. Wayne T. Jackson and his wife's Impact Television Network is a great depiction of this. A few years ago, their reach would have been limited to their city limits. Today, however, modern technology enables Wayne T. Jackson and his wife to share their network with 80 million people!

Data Analytics

Although there is a lot more work to be done in this field, data analytics is becoming very popular. It refers to a set of procedures that allow companies to view specific information about their performance. As computer programming and databases evolve, data analytics becomes more powerful. For instance, a company selling products in New York may need to see which borough is bringing in the most revenues.

Absent a data-based review, however, they would be unable to do so accurately, or have to comb through numerous volumes of ledgers. Luckily, data analytics will allow them to get a complete breakdown of how much revenues each borough is responsible for. Thus, if Brooklyn happens to be the most popular one, they can direct more of their focus to that area.

Additionally, data analytics is useful for determining efficiency. Since most computerized systems offer statistical feedback, operators can use it to forecast productivity. If a set of printing machines are operating simultaneously, per se, data analytics can help determine which machine is falling behind. This allows the plant managers to get rid of the so-called "bottleneck" effect. For those unfamiliar, the bottleneck effect refers to some machine's inability to keep up and being the cause of delay.

Marketing and Innovative Business Platforms

Arguably, one of the most impressive developments in technology pertains to marketing. Unlike old-fashioned newsletters and mailing campaigns, most advertising is now handled online. In fact, companies seldom resort to printed outreach anymore. Instead, they are slowly leveraging the power of social media and data analysis to customize their targeting.

Consider the number of businesses that are mostly app-based. Uber, Lyft, Bird, and many more are relying on their mobile applications for the vast majority of their revenues. Well, such efficiency would be impossible to achieve if the mobile devices and internet connections have not evolved. Luckily, online connectivity and phones are constantly innovated in order to increase speed and power. For entrepreneurs, this opens a brand-new market as they can create remote businesses like the aforementioned ones.

Ultimately, the ability to track potential buyers through their digital footprint is becoming more advanced every day. Online platforms are rapidly developing software that allows them to gather user information. Afterward, they can develop potential buyer profiles and create customized advertisements. Consequently, the conversion rates will increase as fast as the revenues do!

Faith & Technology combined

When asked about the importance of faith, Bishop Wayne T. Jackson states three main reasons: purpose, people, and empowerment.

“Religion is one of the easiest ways to find a purpose in life. It teaches people how to differentiate right from wrong and be the best version of themselves,” said Jackson.

He further notes, “Also, religion facilitates timeless connections with those who have similar beliefs. It allows people to find others to confide in and build long-term relationships. Lastly, it empowers someone to go above and beyond through constant encouragement. For instance, Impact Network frequently invites leaders who motivate people to do more.”