Oishii Bringing Its 1st Retail Store To Chelsea Market This Week

CHELSEA, NY — Oishii will debut its first-ever retail destination at Chelsea Market, giving New Yorkers a chance to experience the premium strawberry brand outside the grocery aisle later this week.

The location will open on Thursday, August 20, and be located in Chelsea Market’s Main Concourse.

the Thursday–Sunday kiosk will run from 11 a.m. to 7 p.m. and feature Oishii’s specialty strawberries, exclusive food collaborations, limited-edition merchandise, and Japan-inspired finds.

The launch assortment includes Connoisseur Grade Omakase Gift Boxes, individual Koyo berries, Strawberry Yuzu Lemonade, all five Oishii Premium Preserves, and collaborative pastries from Chef Yoshie Nakanishi and Lady M.

The kiosk will also offer limited-edition Oishii merchandise and special products sourced by the team during travels throughout Japan.

The new outpost marks a significant expansion for Oishii, transforming the brand from a grocery-aisle offering into a dedicated physical destination for food, gifting, and discovery.