Contrast Therapy Studio SweatHouz To Open First NYC Location In Tribeca

NEW YORK CITY — SweatHouz, a national recovery and contrast therapy brand, will open its first studio in Tribeca.

Located at 30 Warren St., the new studio is expected to open sometime next month.

The 8,000-square-foot studio will feature eight private contrast therapy suites, each equipped with an infrared sauna and cold plunge, allowing guests to alternate between heat and cold without sharing facilities.

Suites will also include antioxidant-infused vitamin C showers. A larger PentHouz suite will accommodate groups of four to six, while a 22-by-10-foot event room will host wellness programming including sound baths, meditation, breath work and yoga.

The Tribeca opening is the first phase of a 12-studio development agreement across Manhattan and Brooklyn with the Wasi Family Group.

A second New York location is already in development, with a lease recently signed in the East Village.

In the city that never sleeps, SweatHouz is where New York finally gets to rest and recover,” Nico Varano Jr., CEO of SweatHouz, told Patch. “Private contrast therapy suites built to shut out the noise and let you recover on your own terms. And with the Wasi family as our partners, this is just the start. We're bringing SweatHouz across Lower Manhattan.”

Founded in 2019, SweatHouz says it now operates more than 100 studios nationwide, has delivered 1.9 million private recovery sessions, and has awarded more than 500 franchise licenses. The company plans to position its New York expansion as a major dedicated recovery network in one of the country's most competitive wellness markets.

For updates and early access, visit sweathouz.com/tribeca. Founding memberships are available in limited quantities ahead of opening.