Uncle Joey's Rainbow Explosion Of Farmingdale Opens In-Store Service

FARMINGDALE, NY — If you love rainbow cookies, you may want to consider a visit to Uncle Joey's Rainbow Explosion in Farmingdale.

The pastry shop is now serving up its tri-color cookie-inspired confections in-house at 451 Main Street. Owner Joe Veneroni said he is excited and overwhelmed.

"The outpouring of support has been amazing," Veneroni told Patch. "Customers have been waiting for this. We're just trying to keep everybody happy."

Uncle Joey's Rainbow Explosion specializes in rainbow cookie products: rainbow cookie black and whites, rainbow cookies with cannoli cream, rainbow cookies with crumb, rainbow cookie cupcakes, rainbow cookie cakes, and more. The shop also sells chocolate chip cookies and different types of loaves.

Veneroni took over the property in October 2021. He previously only offered retail, wholesale and online ordering. Now, people can pop into the store for his baked goods.

Baking runs in the Veneroni family.

Veneroni's brother taught him "pretty much everything" he knows about creating desserts, and his pastries have since become favorites of his nine nephews and two nieces.

"My two nieces used to always tell me, ‘Uncle Joey, your cookies are the best.’ That’s basically where it came from: my two nieces," Veneroni explained.

Uncle Joey's Rainbow Explosion also has Side Hustle Artisanal Bread Company, a bread company owned by Jim Serpico, make bread drop-offs at the store.