Walt Whitman Shops Goes 'Mission Pink' with Susan G. Komen to Fight Breast Cancer

Walt Whitman Shops today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Walt Whitman Shops provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Kathleen Herrmann, director of mall marketing and business development for Walt Whitman Shops.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Walt Whitman Shops will notice that the Guest Services staff will be honoring National Breast Cancer Awareness Month by donning pink ties and scarves. During the month of October, the interior and exterior of the center will be illuminated in pink in all areas with feature lighting. In addition, shoppers who purchase a Simon Giftcard will receive a pink ribbon magnet (while supplies last.) Other planned activities include:

• Hangers of Hope program: Guests who donate to Susan G. Komen during visits at Walt Whitman Shops can share what gives them strength through the Hangers of Hope program. Simply donate and receive a pink hanger to write a special message of hope, or include a picture in memory of a loved one touched by breast cancer. All hangers will be featured in Walt Whitman Shops’ Center Court during the month of October.

• Local Programming: Walt Whitman Shops will host Mission Pink Women’s Health & Wellness, on Saturday, October 17 from 1 to 4 p.m. in Center Court. The event will feature local organizations sharing health-related insight and information tailored exclusively to women. Representatives from Susan G. Komen will be on-hand touting its programs and services and guests can enjoy entertainment, fashion presentations, raffles and more. Participating retailers include Lord & Taylor, Macy’s, Aire Blow Dry Bar, Banana Republic, Microsoft and Sophie Reese. Among the exhibitors that will be present at Walt Whitman Shops are Juice Plus+ (whole food based nutrition), Isagenix (nutritional cleansing systems), North Shore-LIJ CareConnect (health insurance), New York Life and Shine Dental Associates / Dental Sleep Therapy. All proceeds to be donated to Susan G. Komen.

• Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.