New $200M Broadway Mall Redevelopment Proposal Unveiled In Hicksville

HICKSVILLE, NY — A $200 million plan to transform Broadway Commons into an open-air shopping, dining and entertainment destination was proposed during last week's Town of Oyster Bay board meeting.

The proposed redevelopment, called "Shops on Broadway," would replace much of the enclosed mall experience with outdoor pedestrian spaces, a central lawn and entertainment plaza, an expanded IKEA, a new BJ's Wholesale Club, restaurants, retail stores and additional businesses.

Shoppers would be able to access the stores from the exterior rather than through an indoor-only mall.

The vacant Macy's building, along with the space on either side of the former department store, would be demolished as part of the proposal.

Supervisor Joseph Saladino said these upgrades will transform Broadway Commons into a vibrant open-air shopping, dining, and entertainment destination, "greatly enhancing the overall experience for both residents and visitors."

He said the proposal will continue through the review process "as this exciting vision moves forward."

All interior retail stores have closed inside the once-bustling mall, and the last restaurant shut its doors on New Year's Eve.
Nearby Target and Round 1 remain open.

During the meeting, Attorney Bram Weber, who represents K/BTF Broadway LLC, which is the ownership group that bought the mall in 2024, presented the proposal to the Board, who will need to approve the plans in order for them to move forward.

Weber said this is a "once-in-a-lifetime opportunity to revitalize" the community mall and secure its future as the "retail, dining, and entertainment centerpiece" of Hicksville.

He said the owners are all Long Island residents and purchased the mall from non-local ownership. Weber said the new owners "took a big risk to take a failing mall and rescue it."

As the project architect for the proposed plan and partner at Rosenbaum Design Group, Dennis Flynn shared renderings and details about the proposed enhancements. He said that although the space is not located directly in the Downtown Hicksville Revitalization Zone, his team reviewed the guidelines for the district to create pedestrian walkways similar to the Zone.

He said there will be an art canopy located above the building's main entry, facing out to Broadway, which would provide the identity for the center – the focal point.

The existing skylight, one of the center's defining architectural features, would become visible from the south parking area and be incorporated into the property's branding and signage.

Flynn said the "district" area would serve as the project's indoor entertainment hub, featuring space for recreation, theater uses, Round1, and IKEA.

The "lawn" area is the outdoor area, which will most likely be turf, with outdoor amenities, direct access to dining spaces, a large-format projection screen, a stage for outdoor public entertainment events, and more. It would be surrounded by buildings to "buffer from any surrounding areas," or events taking place. The lawn has direct access to the west parking.

The lawn is proposed to be a waterproof structure, as the basement space underneath it will be in use. No shade is currently in the plans, but it may evolve into it.

All designs are planned to remain under the maximum height of 35 feet.

The design "will give the center new life," he said.