LI-Based Marketing Group Looks Forward After Exciting Year

Meetings and events are well underway in the new year for The Long Island Marketing Networking Group. The organization continues to grow after a successful 2019 that featured steady membership growth, many informative programs and the unveiling of a new logo.

Under the leadership of Larry Drago and Kevin Simms, the group welcomed 37 marketing, advertising, public relations and communications professionals last year. More than 200 Nassau and Suffolk county residents are members of the organization and it now appears on the radar of many more of Long Island's leading marketing communications professionals.

New colleagues feature a similar mix of expertise as those who have been members of the organization for many years—marketing agency principals, client-side professionals, corporate marketers and independent consultants.

"I'm pleased to say that the LI Marketing Networking Group has grown significantly over the past 12 months," said Group Founder and Chairperson Larry Drago. "The rise in membership has fostered increased collaboration and networking for members, as well as greater engagement within the meetings themselves. We look forward to keeping the group on a growth path in 2020."

It’s All About Branding

The expansion has been generated by increased word of mouth, search engine optimization (SEO) and public relations efforts that have gained the interest of the Long Island marketing community. A new logo focuses on the networking aspect of the group encapsulated within a silhouette of Long Island.

"Our Marketing Group finally has a logo that assists with branding and defining the group's image," added Drago. "The LI Marketing Networking Group has always drawn its members from Nassau and Suffolk counties, and our goal is to continue to attract even more marketing, public relations and communications professionals who live and work here on Long Island. The logo provides consistent branding, so that target professionals will know who we are and how we can help their careers with continual learning and networking."

Besides bringing the logo to its final form, Drago and Vice-Chairperson Kevin Simms have collaborated on member recruitment and more compelling topics for the monthly meetings. The two executives developed logo concepts over several months with Simms handling the design artwork.

"It's funny how for a marketing organization we never bothered to focus on branding the group until last year," said Simms. "It's been a fun project that has definitely elevated the group's image and exposure so we can bring even more opportunities for member growth and education. I'm excited for what lies ahead!"

To learn more about the Long Island Marketing Networking Group and its meetings, email Drago and Simms at limarketingng@gmail.com .

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Mike Virgintino is the author of Freedomland U.S.A.: The Definitive History, the story about America's theme park located in The Bronx. Published by Theme Park Press, it can be found on Amazon, eBay, Goodreads and other online retailers.