Smith Haven Mall Goes 'Mission Pink' with Susan G. Komen to Fight Breast Cancer

Smith Haven Mall today announced that it will be participating in a national engagement with Susan G. Komen® to support the fight against breast cancer, engaging employees, retailers and shoppers in ‘Mission Pink®’ events throughout the month of October.

“As an active member in this community, Smith Haven Mall provides an ideal backdrop for raising awareness and encouraging support in finding a cure for breast cancer, a disease we know affects many of our employees, retailers and shoppers every year,” said Ann M. Schultz, director of mall marketing and business development for Smith Haven Mall.

“We are delighted to be working with the dedicated people at Simon,” said Dr. Judy Salerno, Komen President and CEO. “With one case of breast cancer diagnosed every two minutes in the U.S., programs like Simon’s ‘Mission Pink’ play a key role in bringing our mission to people in communities across the country. The support of Simon and their customers will help us fund research, provide support to women, men and families suffering from breast cancer, and move toward a world with no breast cancer.”

Visitors to Smith Haven Mall will notice that the Guest Services booth will be outfitted in pink and staff will be honoring National Breast Cancer Awareness Month by donning pink ties and scarves accessories. Other planned activities include:

• Message of Strength: For a $1 donation, survivors, families and / or friends can write their message of strength on a white board and are encouraged to take a picture and share via social media – located at Guest Services Booth, Center Court.

• Local Programming: Smith Haven Mall will host a Mission Pink Health and Wellness Expo on Saturday, October 10 from 12 to 6 p.m. Attendees can obtain healthy living tips and insight directly from on-site representatives. Among the exhibitors that will be at Smith Haven Mall include New York Life (Life Insurance, Long Term Care Insurance and AARP), North Shore Eye Care (Lasik), Silverleaf Resorts (Time Share Resort), Achieve Beyond (Pediatric Therapy and Autism Services), SDC Nutrition / Take Shape for Life, Medical Arts Radiology, The Bristal Assisted Living, AXA Advisors (Disability and Long Term Care Insurance), Isagenix, Suffolk Center for Speech, Bare Minerals, Susan G. Komen, North Shore Hematology Oncology Associates, Love Centered Parenting, Little Chefs Homespun Delectables, Spa Belle Mead (medical related services), truMedic – TENS Unit, It Works! (wraps, supplements and skin care) and more. Guests can also meet Chef AJ, a season three participant from Fox TV’s program Master Chef Junior.

• Surprise and Delight: Generate awareness of Susan G. Komen’s National Breast Cancer Awareness Month by surprising randomly selected shoppers with ‘Mission Pink’ treats as they shop.

During October 2015, Simon is proud to support Susan G. Komen through various fundraising initiatives, and along with the help of generous customers, will guarantee a contribution of at least $250,000.