Can You Define the LMC-TV Experience?

The staff at would like their logo to be as much a reflection of the community they serve as the daily programming that chronicles the major issues affecting the Larchmont-Mamaroneck community.

So it seems appropriate that they’re inviting members of the Sound Shore community to help design a new logo, part of a website overhaul that will be taking place over the next few months, said Broadcast and Programming Director Matt Sullivan.

Part of the challenge, of course, will be rendering the intangible qualities that make the logo an unforgettable and instantly recognizable symbol of the organization that’s been part of the area for nearly three decades, since 1983. Coincidentally, that's about as long as the current logo has been in use for said Jessica Pozzuoli, who handles publicity for LMC-TV. 

According to an announcement sent out by LMC-TV, must-haves include, “We want it to be distinct and memorable. Must be timeless. Something we can use for years to come without having to update it frequently.”  Additional requirements can be viewed by clicking to the right of this article.

Must-nots include previously copyrighted/trademarked work, clip art or anything that’s dated.

The winner will receive $100 plus bragging rights.

Other contests that the local TV station has sponsored include the “Sound Shore Video Fest,” a spinoff of the "Almost Anything Goes Short Video Contest."  An awards show will spotlight the winner.

"We used to to hold [the Anything Goes contest] in conjunction with our annual LMC-TV Awards Show. After about 10 years of running them side by side in one event, we branched it off and re-titled it 'Sound Shore Video Fest' to give it its own spotlight and a chance to build momentum," said Pozzuoli.

The deadline for submission is April 30. Image must be sent as a 1200 x 800 pixel .psd document (photoshop)as well as a .jpeg preview.  All entries should be emailed to lmc-tv@lmc-tv.org. Please call (914) 381-2002 for more information or visit the LMC-TV website here.