New Bank Branch Slated for Prominent Larchmont Corner

Last November, Chase completed a new glass and brick branch at 125 Chatsworth Ave. and, when the bank puts the finishing touches on another branch at 124 Chatsworth Ave. later this year, caddy-corner from the new branch, the company will have a very visible presence at the intersection of Palmer and Chatsworth Avenues.

Plastic sheeting covers the windows of the branch at 124 Chatsworth Ave., which will house the offices of Chase Private Client branch, “created as a recognition and response to the evolving needs of our affluent Chase customers,” said Chase spokeswoman Lauren M. Francis. 

The 2000 merger between JP Morgan and Chase led the bank to increase its services to affluent customers and in July, the bank opened Private Client branches in Greenwich, Connecticut and in Manhattan.

The building, which formerly housed the Chase branch that moved across the street last year, has been a bank since its construction in the 1920’s. In her book, Larchmont Then and Now, A Photo History (with Anne Marie Leone), Judith Doolin Spikes, former Village of Larchmont Historian and a founder of the Larchmont Historical Society, wrote that the  “elaborately detailed bank building, designed to complement the 1920s-era Mediterranean-style building boom near the railroad station,” was “built for the Trust Company of Larchmont, later known as County Trust.”

A current photo display curated by the Larchmont Historical Society in an empty storefront on Palmer Avenue shows a depiction of the building in the 1940s.

The exclusive service—generally offered to clients who maintained a combined $500,000 in assets with the bank—provides a wealth management component and investment services along with traditional banking services, offering access to a dedicated team that includes a Private Client Banker and the J.P. Morgan Private Client Advisor, said Francis.

The Private Client Banker provides clients with customized banking solutions and service, including, among others: Preferred rates, waived fees, and specialized lending and mortgage products. Private Clients also benefit from expedited service in the privacy and comfort of the Chase Private Client office, and access to a dedicated 24/7-service hotline to speak directly with a representative when they need assistance.

Private clients also receive information through J.P. Morgan’s research and market commentaries, as well as access to investment advice, insights and technology.

The company’s aggressive expansion of its Private Client initiative will lead to the creation of around 600 new branches nationwide by 2013.